This exhibit highlights personal connections to Coca-Cola through artifacts, photographs, and narratives from around the globe. Explore how the brand has influenced lives, communities, and cultural traditions, making the experience both personal and global in scope.
Experience the best of World of Coca-Cola
Crafted by Headout, a global experiences brand offering curated tours, tickets & experiences. Discover with ease, book with peace.4.4/5
3,616 travellers from around the world love this
Headout is an authorized and trusted partner of this venue
Top things to do in Atlanta
How Headout makes choosing experiences effortless
We curate the best ways to experience
We research and organise all unique experiences - from tickets to tours to special combos - so you get all the choices without the clutter.
We partner with the best
Every supplier is vetted for quality, reliability, and value so you only get top rated experiences. No surprises, no disappointments.
All the best options, in one place
Each experience is thoughtfully organised to give you maximum availability, great value and an easy way to choose.
Book with complete peace of mind
Free cancellations, Flexible payments, and 24/7 support - thoughtfully designed for flexibility, assurance, and total peace of mind.
Slide 1 of 41/4
Slide 1 of 4
What to expect
1/4
A peek into Coca-Cola’s secrets
Behind its closed doors, the Vault guards the brand’s legendary secret recipe formula. Through interactive, multimedia displays, visitors can discover the myths, legends, stories, and history of the brand, as well as its evolution into a global icon.
Sample 100+ global Coke flavors
Enjoy a self-serve beverage exhibit, Taste It!, that serves over 100+ international Coke flavors. From sweet and spicy to savory, experience diverse flavours, both regional mixes and seasonal specials.
Experience interactive scent discovery
This sensory experience allows you to experience and understand how aromas help identify ingredients. The one-of-a-kind exhibit is meant to reveal the powerful connection between smell, taste, and memory.
Journey through Coca-Cola’s history
At the new exhibit, Coca-Cola Stories, wander through a gallery filled with over 200 artifacts, vintage advertisements, and memorabilia that chart Coke’s evolution since 1886. Don’t miss out on the plentiful photo ops, be it with a 1939 delivery truck or starring in a vintage Coca-Cola ad.
Highlights
Coca-Cola Stories
Icons
Icons showcases Coca-Cola’s influence across music, sports, and pop culture through rotating displays of memorabilia. Visitors see how the brand’s imagery and advertising campaigns became global symbols, leaving an enduring imprint on modern culture.
Beverage Lab
Step into the Beverage Lab to explore how new Coca-Cola flavors are developed and tested. This space reveals the process behind limited-edition and experimental beverages, offering visitors an inside look at innovation before drinks reach global markets.
The Loft
Featuring more than 200 artifacts, The Loft presents Coca-Cola’s history through art, advertising, and design. Items on display showcase how the brand has adapted across decades, connecting with audiences worldwide through creativity and storytelling.
Taste It!
Taste It! offers a lively sampling experience with more than 100 Coca-Cola products from around the world. From trying regional favorites and unique flavors, visitors embark on a global tasting journey all in one place.
Scent Discovery
This interactive exhibit explores how smell shapes taste perception. Visitors test their sense of smell by identifying mystery scents in small-group sessions, learning how aromas influence the flavors that define Coca-Cola’s signature taste.
Vault of the Secret Formula
At the heart of the museum lies the Vault, said to guard Coca-Cola’s original recipe. Visitors encounter multimedia displays, historic context, and interactive elements that explore the legend of the brand’s most closely kept secret.
Coca-Cola Polar Bear
Meet the iconic Coca-Cola Polar Bear for a fun photo opportunity. This family-friendly stop gives visitors a chance to interact with one of the brand’s most beloved mascots and capture a lasting souvenir.
Plan your visit
- The museum is open daily from 10am; closing time varies by the week (anytime between 5pm to 9pm)
- Closed on: Christmas (December 25) and Thanksgiving (dates vary)
- Duration of visit: 1.5 to 2 hours
Best time to visit: For a quieter visit, book your visit between Monday to Thursday during the week.
Address: 121 Baker Street NW, Atlanta, GA 30313-1807
Find on Maps
Transport options
By MARTA: Line Red/Gold
Nearest stop: Peachtree Center Station (13-min walk to World of Coca-Cola)- By MARTA: Line Blue/Green
Nearest stop: GWCC/CNN Center (16-min walk to World of Coca-Cola) - By Streetcar (Tram): A single route runs through the city
Nearest stop: Centennial Olympic Park (7-min walk to World of Coca-Cola) - By car: Via I‑75/I‑85
Parking: At the nearby parking garage
- Security screening
- EV charging stations
- Free public Wi-Fi
- Cafe
- Gift shop
- Restrooms (including family restrooms)
- Baby changing stations
- Stroller and wheelchair rentals
- On-site photo services
- Guest relations desk
- On-site parking for a fee of $20 per vehicle for all parkers—availability on a first-come, first-served basis.
- Courtesy wheelchairs are available on a first-come, first-served basis.
- Public and family restrooms are wheelchair accessible.
- Elevators that connect both levels of the museum.
- Service animals are allowed.
- ASL interpretation is available with a two-week advance request.
- Accessible theater seating with up to three companion seats per wheelchair-accessible seat.
- Accommodations for visually impaired guests are available with a two-week advance request.
Bottle Cap Cafe: Located just outside the museum, the cafe is a casual spot serving light bites, lunch, and refreshing beverages.
Coca-Cola store: Take home memories from your visit in the form of merchandise—shop home decor, apparel, and accessories.
- No outside food and beverages allowed.
- Smoking and vaping are prohibited inside the museum.
- Bags are subject to security screening at entry.
- Service animals are permitted, but pets are not.
- The Coca-Cola Store closes one hour after the museum.
- At The Vault, if you get too close to the safe, it’ll issue a loud warning siren. Maintain distance.
- Remember to drink water between beverage tastings to stay hydrated.
- Meet with the Polar Bear every hour between noon and 6pm. However, the lines can get long.
Beyond the World of Coca-Cola
Georgia Aquarium
Distance from World of Coca-Cola: 0.2 miles
Home to thousands of marine animals, including whale sharks, manta rays, and playful otters, the Georgia Aquarium offers immersive exhibits and shows.
Centennial Olympic Park
Distance from World of Coca-Cola: 0.3 miles
Built for the 1996 Olympics, this downtown green space features fountains, walking paths, and monuments and is also a gathering place for events and concerts.
Zoo Atlanta
Distance from World of Coca-Cola: 3.6 miles
Known for its giant pandas, gorilla habitat, and wide range of global species, Zoo Atlanta combines conservation with learning.
Frequently asked questions about booking World of Coca Cola tickets
Yes, tickets can be purchased directly at the entrance. However, availability may be limited on busy days (especially Friday–Sunday), so booking online is recommended.
Yes, guests with pre-purchased tickets can use a faster entry line, which essentially means skipping the ticketing line. Simply show your mobile or printed ticket at the entrance.
Your ticket includes entry to all exhibits, galleries, the Taste It! lounge, the Vault of the Secret Formula, and the introductory film experience.
Children under 3 years old enter for free. Discounted tickets are available for kids aged 3–12, while standard admission applies to ages 13 and above.
No, tickets are non-refundable. If your plans change, you may have to contact the museum directly before your booked date to make adjustments.
The World of Coca-Cola is designed for self-guided exploration. While no guided tours are offered, multilingual staff are available throughout to answer questions and provide assistance.
Yes, guests are welcome to take photos and videos to capture and share their experience. Professional photographers are also stationed at select spots throughout the attraction to help preserve memorable moments. Each visitor receives a complimentary Postcard, and additional souvenir photos can be viewed and purchased at the Imaging Gallery, located on the second floor within the Taste It! exhibit. Group photo packages are also available at special rates.
Yes. The Coca-Cola Store has its own entrance, so you can shop without needing to go through the attraction.
