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Visitors at the World of Coca-Cola exhibit in Atlanta.
























































From happy customers

Loved by 48 million+
Trustpilot rating: 4.5 out of 5
Victor S White
US

Victor

United States
Sep 2025

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What a great experience! We traveled from Florida to see the aquarium for our daughter's birthday. It was so much fun! The sharks and specifically the whale shark were so cool! Planning another trip soon. Elevan million gallons of water and over 152 species of fish along with other cool marine life and exhibits. Such fun!
Hemanth Bommisetty
US

Hemanth

United States
Feb 2026
We visited the World of Coca-Cola after spending time at the Georgia Aquarium, and luckily, it wasn’t crowded when we arrived. The tour began with a short and lively introduction from the host, which set the tone for the experience. We then watched a brief movie that shared the story behind Coca-Cola’s history and global impact. Afterward, we explored the Vault, where the legendary secret formula is kept — a fun and interactive highlight! Finally, the best part… the tasting experience! We had an amazing time sampling Coca-Cola beverages from around the world. It was so much fun comparing flavors from different countries. Quick tip: If you’re planning to visit both the aquarium and World of Coca-Cola, I recommend parking at the aquarium. The parking fee covers the entire day, which makes it very convenient.
eloisa benato
US

Eloisa

United States
Feb 2026
I went to the World of Coca-Cola in Atlanta and I absolutely loved it! It was such a fun experience from beginning to end. The place is very well organized, interactive, and you can easily spend hours exploring everything. My favorite part was creating my own soda — it was so fun mixing different flavors and trying new combinations. I also loved tasting drinks from all over the world. It was really interesting to try flavors I had never seen before! I enjoyed walking through the halls, learning about the history of Coca-Cola, and discovering new things along the way. It’s a unique, light, and super fun experience. I definitely recommend it to anyone visiting Atlanta!
Patricia donahue peltz
US

Patricia

United States
Nov 2025
Excellent walk down memory lane Loved our guide and the history was so very interesting Loved all the decorated bottles from other countries

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Top things to do in Atlanta

What to expect

Group of friends entering the Vault at World of Coca-Cola Museum, Atlanta.
Friends enjoying drinks at World of Coca-Cola Museum, Atlanta.
Friends exploring scent display at World of Coca-Cola Museum, Atlanta.
Friends enjoying interactive exhibit at World of Coca-Cola Museum, Atlanta.
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A peek into Coca-Cola’s secrets

Behind its closed doors, the Vault guards the brand’s legendary secret recipe formula. Through interactive, multimedia displays, visitors can discover the myths, legends, stories, and history of the brand, as well as its evolution into a global icon.

Sample 100+ global Coke flavors

Enjoy a self-serve beverage exhibit, Taste It!, that serves over 100+ international Coke flavors. From sweet and spicy to savory, experience diverse flavours, both regional mixes and seasonal specials.

Experience interactive scent discovery

This sensory experience allows you to experience and understand how aromas help identify ingredients. The one-of-a-kind exhibit is meant to reveal the powerful connection between smell, taste, and memory.

Journey through Coca-Cola’s history

At the new exhibit, Coca-Cola Stories, wander through a gallery filled with over 200 artifacts, vintage advertisements, and memorabilia that chart Coke’s evolution since 1886. Don’t miss out on the plentiful photo ops, be it with a 1939 delivery truck or starring in a vintage Coca-Cola ad.

Highlights

Coca-Cola Stories

This exhibit highlights personal connections to Coca-Cola through artifacts, photographs, and narratives from around the globe. Explore how the brand has influenced lives, communities, and cultural traditions, making the experience both personal and global in scope.

Icons

Icons showcases Coca-Cola’s influence across music, sports, and pop culture through rotating displays of memorabilia. Visitors see how the brand’s imagery and advertising campaigns became global symbols, leaving an enduring imprint on modern culture.

Beverage Lab

Step into the Beverage Lab to explore how new Coca-Cola flavors are developed and tested. This space reveals the process behind limited-edition and experimental beverages, offering visitors an inside look at innovation before drinks reach global markets.

The Loft

Featuring more than 200 artifacts, The Loft presents Coca-Cola’s history through art, advertising, and design. Items on display showcase how the brand has adapted across decades, connecting with audiences worldwide through creativity and storytelling.

Taste It!

Taste It! offers a lively sampling experience with more than 100 Coca-Cola products from around the world. From trying regional favorites and unique flavors, visitors embark on a global tasting journey all in one place.

Scent Discovery

This interactive exhibit explores how smell shapes taste perception. Visitors test their sense of smell by identifying mystery scents in small-group sessions, learning how aromas influence the flavors that define Coca-Cola’s signature taste.

Vault of the Secret Formula

At the heart of the museum lies the Vault, said to guard Coca-Cola’s original recipe. Visitors encounter multimedia displays, historic context, and interactive elements that explore the legend of the brand’s most closely kept secret.

Coca-Cola Polar Bear

Meet the iconic Coca-Cola Polar Bear for a fun photo opportunity. This family-friendly stop gives visitors a chance to interact with one of the brand’s most beloved mascots and capture a lasting souvenir.

Plan your visit

Friends exploring interactive exhibit at World of Coca-Cola Museum, Atlanta.
  • The museum is open daily from 10am; closing time varies by the week (anytime between 5pm to 9pm)
  • Closed on: Christmas (December 25) and Thanksgiving (dates vary)
  • Duration of visit: 1.5 to 2 hours

Best time to visit: For a quieter visit, book your visit between Monday to Thursday during the week.

Address: 121 Baker Street NW, Atlanta, GA 30313-1807
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Transport options

  • By MARTA: Line Red/Gold
    Nearest stop: Peachtree Center Station (13-min walk to World of Coca-Cola)

  • By MARTA: Line Blue/Green
    Nearest stop: GWCC/CNN Center (16-min walk to World of Coca-Cola)
  • By Streetcar (Tram): A single route runs through the city
    Nearest stop: Centennial Olympic Park (7-min walk to World of Coca-Cola)
  • By car: Via I‑75/I‑85
    Parking: At the nearby parking garage
Security personnel using a handheld scanner on a traveler.
  • Security screening
  • EV charging stations
  • Free public Wi-Fi
  • Cafe
  • Gift shop
  • Restrooms (including family restrooms)
  • Baby changing stations
  • Stroller and wheelchair rentals
  • On-site photo services
  • Guest relations desk
Cars parked in a row under a clear sky
  • On-site parking for a fee of $20 per vehicle for all parkers—availability on a first-come, first-served basis.
  • Courtesy wheelchairs are available on a first-come, first-served basis.
  • Public and family restrooms are wheelchair accessible.
  • Elevators that connect both levels of the museum.
  • Service animals are allowed.
  • ASL interpretation is available with a two-week advance request.
  • Accessible theater seating with up to three companion seats per wheelchair-accessible seat.
  • Accommodations for visually impaired guests are available with a two-week advance request.
Couple sitting in a cafe

Bottle Cap Cafe: Located just outside the museum, the cafe is a casual spot serving light bites, lunch, and refreshing beverages.

Coca-Cola store: Take home memories from your visit in the form of merchandise—shop home decor, apparel, and accessories.

Sign indicating outside food and beverages are not allowed in the outdoor seating area.
  • No outside food and beverages allowed.
  • Smoking and vaping are prohibited inside the museum.
  • Bags are subject to security screening at entry.
  • Service animals are permitted, but pets are not.
Group of friends enjoying inside World of Coca-Cola Museum, Atlanta.
  • The Coca-Cola Store closes one hour after the museum.
  • At The Vault, if you get too close to the safe, it’ll issue a loud warning siren. Maintain distance.
  • Remember to drink water between beverage tastings to stay hydrated.
  • Meet with the Polar Bear every hour between noon and 6pm. However, the lines can get long.

Beyond the World of Coca-Cola

Georgia Aquarium

Distance from World of Coca-Cola: 0.2 miles
Home to thousands of marine animals, including whale sharks, manta rays, and playful otters, the Georgia Aquarium offers immersive exhibits and shows.

Centennial Olympic Park

Distance from World of Coca-Cola: 0.3 miles
Built for the 1996 Olympics, this downtown green space features fountains, walking paths, and monuments and is also a gathering place for events and concerts.

Zoo Atlanta

Distance from World of Coca-Cola: 3.6 miles
Known for its giant pandas, gorilla habitat, and wide range of global species, Zoo Atlanta combines conservation with learning.

Frequently asked questions about booking World of Coca Cola tickets

Yes, tickets can be purchased directly at the entrance. However, availability may be limited on busy days (especially Friday–Sunday), so booking online is recommended.