What to expect

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A peek into Coca-Cola’s secrets

Behind its closed doors, the Vault guards the brand’s legendary secret recipe formula. Through interactive, multimedia displays, visitors can discover the myths, legends, stories, and history of the brand, as well as its evolution into a global icon.

Sample 100+ global Coke flavors

Enjoy a self-serve beverage exhibit, Taste It!, that serves over 100+ international Coke flavors. From sweet and spicy to savory, experience diverse flavours, both regional mixes and seasonal specials.

Experience interactive scent discovery

This sensory experience allows you to experience and understand how aromas help identify ingredients. The one-of-a-kind exhibit is meant to reveal the powerful connection between smell, taste, and memory.

Journey through Coca-Cola’s history

At the new exhibit, Coca-Cola Stories, wander through a gallery filled with over 200 artifacts, vintage advertisements, and memorabilia that chart Coke’s evolution since 1886. Don’t miss out on the plentiful photo ops, be it with a 1939 delivery truck or starring in a vintage Coca-Cola ad.

Highlights

Friends enjoying time at World of Coca-Cola Museum, Atlanta.

Coca-Cola Stories

This exhibit highlights personal connections to Coca-Cola through artifacts, photographs, and narratives from around the globe. Explore how the brand has influenced lives, communities, and cultural traditions, making the experience both personal and global in scope.

Couple examining Coca-Cola bottle designs at World of Coca-Cola, Atlanta.

Icons

Icons showcases Coca-Cola’s influence across music, sports, and pop culture through rotating displays of memorabilia. Visitors see how the brand’s imagery and advertising campaigns became global symbols, leaving an enduring imprint on modern culture.

Beverage Lab

Step into the Beverage Lab to explore how new Coca-Cola flavors are developed and tested. This space reveals the process behind limited-edition and experimental beverages, offering visitors an inside look at innovation before drinks reach global markets.

The Loft

Featuring more than 200 artifacts, The Loft presents Coca-Cola’s history through art, advertising, and design. Items on display showcase how the brand has adapted across decades, connecting with audiences worldwide through creativity and storytelling.

Taste It!

Taste It! offers a lively sampling experience with more than 100 Coca-Cola products from around the world. From trying regional favorites and unique flavors, visitors embark on a global tasting journey all in one place.

Visitors exploring scent boxes at World of Coca-Cola, Atlanta.

Scent Discovery

This interactive exhibit explores how smell shapes taste perception. Visitors test their sense of smell by identifying mystery scents in small-group sessions, learning how aromas influence the flavors that define Coca-Cola’s signature taste.

Visitors interacting with a digital display at The Vault, World of Coca-Cola, Atlanta.

Vault of the Secret Formula

At the heart of the museum lies the Vault, said to guard Coca-Cola’s original recipe. Visitors encounter multimedia displays, historic context, and interactive elements that explore the legend of the brand’s most closely kept secret.

Coca-Cola Polar Bear

Meet the iconic Coca-Cola Polar Bear for a fun photo opportunity. This family-friendly stop gives visitors a chance to interact with one of the brand’s most beloved mascots and capture a lasting souvenir.

Plan your visit

Friends exploring interactive exhibit at World of Coca-Cola Museum, Atlanta.

The museum is open daily from 10am; closing time varies by the week (anytime between 5pm to 9pm)
Closed on: Christmas (December 25) and Thanksgiving (dates vary)
Duration of visit: 1.5 to 2 hours

Best time to visit: For a quieter visit, book your visit between Monday to Thursday during the week.

Address: 121 Baker Street NW, Atlanta, GA 30313-1807
Find on Maps

Transport options

By MARTA: Line Red/Gold
Nearest stop: Peachtree Center Station (13-min walk to World of Coca-Cola)
By MARTA: Line Blue/Green
Nearest stop: GWCC/CNN Center (16-min walk to World of Coca-Cola)
By Streetcar (Tram): A single route runs through the city
Nearest stop: Centennial Olympic Park (7-min walk to World of Coca-Cola)
By car: Via I‑75/I‑85
Parking: At the nearby parking garage

Security personnel using a handheld scanner on a traveler.

Security screening
EV charging stations
Free public Wi-Fi
Cafe
Gift shop
Restrooms (including family restrooms)
Baby changing stations
Stroller and wheelchair rentals
On-site photo services
Guest relations desk

On-site parking for a fee of $20 per vehicle for all parkers—availability on a first-come, first-served basis.
Courtesy wheelchairs are available on a first-come, first-served basis.
Public and family restrooms are wheelchair accessible.
Elevators that connect both levels of the museum.
Service animals are allowed.
ASL interpretation is available with a two-week advance request.
Accessible theater seating with up to three companion seats per wheelchair-accessible seat.
Accommodations for visually impaired guests are available with a two-week advance request.

Bottle Cap Cafe: Located just outside the museum, the cafe is a casual spot serving light bites, lunch, and refreshing beverages.

Coca-Cola store: Take home memories from your visit in the form of merchandise—shop home decor, apparel, and accessories.

Sign indicating outside food and beverages are not allowed in the outdoor seating area.

No outside food and beverages allowed.
Smoking and vaping are prohibited inside the museum.
Bags are subject to security screening at entry.
Service animals are permitted, but pets are not.

Group of friends enjoying inside World of Coca-Cola Museum, Atlanta.

The Coca-Cola Store closes one hour after the museum.
At The Vault, if you get too close to the safe, it’ll issue a loud warning siren. Maintain distance.
Remember to drink water between beverage tastings to stay hydrated.
Meet with the Polar Bear every hour between noon and 6pm. However, the lines can get long.

Beyond the World of Coca-Cola

Georgia Aquarium

Distance from World of Coca-Cola: 0.2 miles
Home to thousands of marine animals, including whale sharks, manta rays, and playful otters, the Georgia Aquarium offers immersive exhibits and shows.

Centennial Olympic Park

Distance from World of Coca-Cola: 0.3 miles
Built for the 1996 Olympics, this downtown green space features fountains, walking paths, and monuments and is also a gathering place for events and concerts.

Zoo Atlanta

Distance from World of Coca-Cola: 3.6 miles
Known for its giant pandas, gorilla habitat, and wide range of global species, Zoo Atlanta combines conservation with learning.

Frequently asked questions about booking World of Coca Cola tickets

Can I buy my tickets at the museum?

Yes, tickets can be purchased directly at the entrance. However, availability may be limited on busy days (especially Friday–Sunday), so booking online is recommended.

Is there a separate line for guests who have already purchased World of Coca-Cola tickets online?

Yes, guests with pre-purchased tickets can use a faster entry line, which essentially means skipping the ticketing line. Simply show your mobile or printed ticket at the entrance.

What can I access with my World of Coca-Cola ticket?

Your ticket includes entry to all exhibits, galleries, the Taste It! lounge, the Vault of the Secret Formula, and the introductory film experience.

Is entry free for children?

Children under 3 years old enter for free. Discounted tickets are available for kids aged 3–12, while standard admission applies to ages 13 and above.

Are World of Coca-Cola tickets refundable?

No, tickets are non-refundable. If your plans change, you may have to contact the museum directly before your booked date to make adjustments.

Is a guided tour of the museum available?

The World of Coca-Cola is designed for self-guided exploration. While no guided tours are offered, multilingual staff are available throughout to answer questions and provide assistance.

Is photography allowed inside the museum?

Yes, guests are welcome to take photos and videos to capture and share their experience. Professional photographers are also stationed at select spots throughout the attraction to help preserve memorable moments. Each visitor receives a complimentary Postcard, and additional souvenir photos can be viewed and purchased at the Imaging Gallery, located on the second floor within the Taste It! exhibit. Group photo packages are also available at special rates.

Can I visit the Coca-Cola Store without entering World of Coca-Cola?

Yes. The Coca-Cola Store has its own entrance, so you can shop without needing to go through the attraction.

Step inside Atlanta’s World of Coca-Cola for a self-guided journey through interactive exhibits, films, and many other surprises.

Everything you get: Enjoy a self-paced 2-hour visit with full access to all exhibits & immersive films. Sample over 100 global flavors at the Taste It! room and explore the Beverage Lab to craft your unique drink. Step inside the Vault of the Secret Formula & wrap up your experience with a memorable selfie alongside the beloved Coca-Cola Polar Bear.
Why choose this: Explore every corner of World of Coca-Cola at your leisure; no set entry times, just pure discovery.

Inclusions

Admission to the World of Coca-Cola
Self-guided tour of exhibits and films
Entry to The Vault
Beverage tasting

Exclusions

Food and beverages (except for the tastings in Taste It! and Beverage Lab)

What to bring

A valid photo ID to match the name on your booking, if requested at the entrance.

What’s not allowed

Readmission inside the venue.
Weapons and sharp objects.
Pets, except for registered service animals.
Outside food and beverages.
Smoking, including e-cigarettes, is strictly prohibited within the attraction.

Accessibility

Wheelchair accessible, with ramps and elevators available throughout the building.
Stroller accessible

Additional information

Children under 12 must be accompanied by an adult.
The average visit duration is approximately 2 hours.
Parking is available on a first-come, first-served basis for an additional fee.
Tickets are non-refundable and non-transferable.
Photography/videography may not be used for commercial purposes.

These tickets are valid until 30 September, 2026.

Beat the crowds and skip the ticket lines to explore the largest aquarium in the US.

Explore Georgia Aquarium, home to over 100,000 marine animals including whale sharks, beluga whales, and sea lions, across 11 million gallons of water.
Walk through the 100-foot Ocean Voyager tunnel for a 360° view of whale sharks, manta rays, and thousands of fish gliding above and around you.
Watch bottlenose dolphins perform fascinating tricks and learn about their behavior at Dolphin Coast’s lively presentations.
Explore exhibits like Cold Water Quest and Sharks! Predators of the Deep, featuring beluga whales, sea otters, and over 15 shark species.
Don't miss the all-new Aquanaut Adventure zone, where you'll learn how animals thrive in extreme environments and discover the science behind their survival.

Inclusions

Skip the ticket line at Georgia Aquarium
Access to all current galleries
Dolphin show access (onsite reservation needed)
Pier 225 Sea Lion Presentation (onsite reservation needed)
Admission to any special temporary exhibitions

Exclusions

Behind the Seas guided tour

Animal encounters

The opening hours vary throughout the week. Please check the timings here before you go.
Tip: Check out the feed timings for different aquatic creatures to get a glimpse into their diets and eating patterns.
Guide dogs for the blind, and service dogs for people with disabilities are allowed.

These tickets can't be cancelled or rescheduled.

Step inside Atlanta’s World of Coca-Cola for a self-guided journey through interactive exhibits, films, and many other surprises.

Everything you get: Enjoy a self-paced 2-hour visit with full access to all exhibits & immersive films. Sample over 100 global flavors at the Taste It! room and explore the Beverage Lab to craft your unique drink. Step inside the Vault of the Secret Formula & wrap up your experience with a memorable selfie alongside the beloved Coca-Cola Polar Bear.
Why choose this: Explore every corner of World of Coca-Cola at your leisure; no set entry times, just pure discovery.

Inclusions

Admission to the World of Coca-Cola
Self-guided tour of exhibits and films
Entry to The Vault
Beverage tasting

Exclusions

Food and beverages (except for the tastings in Taste It! and Beverage Lab)

What to bring

A valid photo ID to match the name on your booking, if requested at the entrance.

What’s not allowed

Readmission inside the venue.
Weapons and sharp objects.
Pets, except for registered service animals.
Outside food and beverages.
Smoking, including e-cigarettes, is strictly prohibited within the attraction.

Accessibility

Wheelchair accessible, with ramps and elevators available throughout the building.
Stroller accessible

Additional information

Children under 12 must be accompanied by an adult.
The average visit duration is approximately 2 hours.
Parking is available on a first-come, first-served basis for an additional fee.
Tickets are non-refundable and non-transferable.
Photography/videography may not be used for commercial purposes.

These tickets are valid until 30 September, 2026.

Beat the crowds and skip the ticket lines to explore the largest aquarium in the US.

Explore Georgia Aquarium, home to over 100,000 marine animals including whale sharks, beluga whales, and sea lions, across 11 million gallons of water.
Walk through the 100-foot Ocean Voyager tunnel for a 360° view of whale sharks, manta rays, and thousands of fish gliding above and around you.
Watch bottlenose dolphins perform fascinating tricks and learn about their behavior at Dolphin Coast’s lively presentations.
Explore exhibits like Cold Water Quest and Sharks! Predators of the Deep, featuring beluga whales, sea otters, and over 15 shark species.
Don't miss the all-new Aquanaut Adventure zone, where you'll learn how animals thrive in extreme environments and discover the science behind their survival.

Inclusions

Skip the ticket line at Georgia Aquarium
Access to all current galleries
Dolphin show access (onsite reservation needed)
Pier 225 Sea Lion Presentation (onsite reservation needed)
Admission to any special temporary exhibitions

Exclusions

Behind the Seas guided tour

Animal encounters

The opening hours vary throughout the week. Please check the timings here before you go.
Tip: Check out the feed timings for different aquatic creatures to get a glimpse into their diets and eating patterns.
Guide dogs for the blind, and service dogs for people with disabilities are allowed.

These tickets can't be cancelled or rescheduled.

Tickets

NEW